Category management

category
management

How to optimize my assortment by store format?
What is the best shelf-layout for my categories?
How to increase the impact of my promotions?
How to manage the performances of my salesforce?

A better usage of the data is key in helping you answer these questions, among many others, and will generate more value for your business.

We will help you identify the accurate KPIs and the most promising angle to draw a category management strategy and commercial actions that optimize your performances.

At Oney Data, we get fully involved in every project. We follow the complete implementation of the actions plans we have drawn up. As a result, we enrich the analysis and make them more and more efficient using machine-learning algorithms.

performance

What are my best performers?
What are my weaknesses?
Where, why and how should I invest money into actionable plans?
What are my priorities for short-term actions?
How can I replicate my working strategies?

Based on your business and your objectives, we use our analytical tools to find the most accurate way to help you answer these questions. With our analysis, we go deeper into your performances to find the “reason why” of eventual issues. Once the problems are identified, we will support you in resolving them and developing best practices.

You will save money by focusing on your real weaknesses and exploiting your strengths: That’s the power of data.

ASSORTMENT

How to optimize my assortment by store format?
Are my customers looking for the same products online and in convenience stores?
Are my click & collect customers the same as my hypermarket ones?
How to integrate the multi-format approach into my assortment strategy
?

At Oney Data, we perform an elaborate diagnosis on your current assortment, build decision trees, identify the different need units and we draw a precise map of your assortment defining KPIs on loyalty, exclusivity, sustainability, etc.

We help you build the most accurate assortment strategy per format and per area.  We will challenge your current assortment decisions to optimize your sales, your stock and increase your customers’ satisfaction.

merchandising

How to build my (e-)merchandising strategy per format?
How can I draw the most efficient customer journey?
What are my cross-merchandising opportunities?

At Oney Data, we believe that each one of your customer baskets provides a unique insight about your customers and what they are looking for. We help you understand it and put your customers at the heart of your merchandising strategy.

This allows you to tailor your store layout and e-merchandising for each store, store format and region, without forgetting the potential of cross-selling.

We will help you smooth out your customers’ journey so they can find the right products at the right place.

pricing &
promotion

How can I build my pricing strategy?
What is my actual price position?
How can I build the best promotional strategy?
What promotions should I implement to recruit new customers?
How can I reward and engage my loyal customers better?

By using predictive methodology, we can anticipate your overall incremental, your recruitment, cannibalization and stock effect.

We will help you build your promotion strategy, fill it in with the most impactful promotion mechanics, and monitor it carefully.

Promotions can be very tricky. Cherry pickers are everywhere and promotion sales don’t always come with incremental revenues. We will help you avoid pitfalls, generate long-term traffic and incremental revenues.

New product

What are the market opportunities within my categories?
Are there customers’ needs my assortment doesn’t address?
What are the impact of my launches?

We develop analyses that identify the best products to launch according to your goals and estimate their potential. Recruiting new customers for a specific segment, increasing your loyal customers’ baskets, filling a category gap: these are all situations for which customers’ data will help find the best answers.

We will be at your side during and after the launch with detailed monitoring of incremental sales, the cannibalization level, customers’ switching behaviors, repeat purchases, etc.. All that allows you to identify the key moments to launch CRM campaigns on specific segments, flyers, and other marketing actions.

At Oney Data, we take pride in making every new product launch a skyrocketing success.